Mooresville, NC (Sept. 15, 2009) - ARCA RE/MAX Series driver and 2008 Concord Motorsports Park Legends Champion Justin Lloyd has recently teamed up with Activ8 Communications in Mooresville, North Carolina. The 17-year-old driver cut his racing teeth in quarter midgets at age 5, and after claiming nine championships and numerous wins, moved on to Legends cars and Late Model Super Trucks when he was 14.

Quick success in his legends car and a championship last year fueled Justin's progression. In July 2009 he made his debut at Berlin Speedway in the ARCA RE/MAX Series, driving the No. 15 LNCS-Calero Investments- RM Technology Chevrolet.  Catching on to the feel of the stock car in a very short amount of time, Justin finished eighth in his first career start and is looking to compete full-time in the series in 2010.

Activ8 Communications will handle all of Justin Lloyd's public relations, marketing and digital media projects. Justin hopes the representation, marketing, and branding Activ8 provides will give him an opportunity to be known with some of the top performers in the sport today.

"Activ8 is going to help give me an edge over my competition and provide me with tools to succeed in this sport," Lloyd commented. "I'm excited about the growth in my racing career, as well as the new opportunities Activ8 will provide."

Mike Calinoff, CEO of Activ8, also believes that Justin will have a strong presence and successful future in the sport.

"Activ8 is excited to be a part of Justin Lloyd's motorsports career," Calinoff said. "We believe he has an immense amount of talent and possesses what it takes to be successful."

Justin is scheduled to compete in the final ARCA event of 2009 at Rockingham Speedway. The Carolina 200 will be broadcast on SPEED at 10 PM EST on Sunday, October 11th. You can learn more about Justin Lloyd by visiting www.justinlloydracing.com.